Facebook does not want applications that are interconnected with WhatsApp as it will with Messenger

One of the most outstanding news during the day yesterday had to do with Facebook Messenger Platform, a new stage in the evolution of the instant messaging application of Facebook that will natively integrate additional services from other applications. As expected, the event specifically organized for developers – F8 – was the scene of numerous questions about the possibility of WhatsApp to follow the same path. However, own the messaging network co-founder left record immediately to the parent company had thought anything about it.

Since that Facebook acquired last year the shares of the company behind the development of WhatsApp much there has been speculation about a possible merger between Messenger and the same WhatsApp. Nothing is further from reality, since it seems obvious that the directive dome of Facebook has other well different plans for the future of the two instant messaging applications. If there was any doubt, Facebook Messenger Platform announcement makes clear that, at least in the immediate future face, Messenger and WhatsApp will remain two projects that do not confluirán.

Separate ways, for now

The latest statements of one of the co-founders of WhatsApp in the F8 at least provide more weight to this politics of development. And it is that the response to all and each one of the questions hurled by those attending the event has been solid in this regard. WhatsApp API is not open to developers so that they have the possibility of integrating their own creations on the platform of instant messaging for excellence in half the world. The confirmation comes shortly after Mark Zuckerberg officially announced that Messenger Yes will support the integration of additional third-party services in order to enrich the experience of use of the network and, similarly, achieve one greater economic return that is capable of generating the app at the moment.

WhatsApp will remain faithful to its philosophy

The main reason put forward by the most representative whatsapp voice is the introduction of other apps in its software wouldn’t that go against its principles. And is that as from the first day of its creation, the developers of WhatsApp pledged that would not include advertising to WhatsApp-a free service. On this occasion will happen something similar with the possibility of the steps that Facebook Messenger Platform. According to Acton, the intention of the company is the keep the intact user experience, focused on messaging, without third-party services that may interfere with the essence of WhatsApp.

Is this the key so that WhatsApp remains one of the ultimate Instant Messaging app? Or is it nothing more than one strategy to disguise future integration with Facebook and Messenger? As for you, the users that you use WhatsApp daily, what to prefer? WhatsApp in “pure” or a new user experience enhanced with alternative services as it will happen with Messenger?

WHATSAPP FOR BUSINESS DOWNLOAD FROM HERE

Advertisements