Advertisements
The music in ‘streaming’ already enters more money than sales CD
Music is one of the sectors that have suffered most from the technological elements that have occurred in the last 15 years although, paradoxically, little by little they are becoming an example of how should weather the storm and reinvent itself when everyone comes to the conclusion that the product you are selling does not deserve compensation. Or you have not heard anyone say that ‘music is free’? Fortunately this is not true and the streaming market is proving it year to year.
The second source of income
The music market is divided into three large sectors: those who sell it in digital format, do it in physical format, on CD, and those who opt for the ‘streaming’. As well, after a long time in which many market players thought that the Spotify, Google Music, Pandora, Deezer, etc would not be a viable alternative (especially for artists) at the end is proving that they are.
And it is that according to figures offered by the Association of USA, the music in ‘streaming’ record has exceeded for the first time in revenue for sale on CD, reaching 1,870 million dollars compared to the 1,850 of the traditional industry. And here it should be surprising, not the rise of platforms that rented us the music to carry our mobile everywhere, but there is still an important market acquiring products in an obsolete format that has more than 25 years.
The industry, Apple earring
And while the second and third order have exchanged over the past 12 months, there is a segment that remains in first place but with a very pronounced downward trend. It is the music that is bought legally over the internet, where it operates right now, by figures, (almost) a single actor who is Apple and its iTunes.
Last year Californians managed to enter $ 2,580 million and although it may seem a great fact, actually not is thus by continues to decline gradually, year after year, month after month, in what seems an already unstoppable decline of music as property, as product to have it stored on our computer.
And why wait for whatever Apple? As obviously that the music service in the Cupertino ‘streaming’ is upon us, could arrive before the summer and what the record companies want to check as soon as possible is that those 2,580 million will be compensated thanks to that other branch going to brand new (Beats Music?). Or do you not believe that with this movement of bet to replicate the success of Spotify & Cia. Cupertino could be sending the message to the market that the purchase has its days numbered?
And since we are, do you buy music or have any service streaming’? Tell us.
Advertisements