The S6 Galaxy sold 55 million units in 2015, Samsung has found a way?

To the year 2014, it was a period of redefinition of Samsung in it comes to mobile. They suffered more than expected to sell a S5 Galaxy that a few days of their submission was without a Chief Designer (dismissed him), since the Koreans were obliged to give a 180 ° turn its smartphones ‘Premium’ policy. And if we stick to the numbers will get the new Galaxy S6, it seems that it had been made, no?

Analysts speak

Thus have been DRAMeXchange specialists who have been quick to put a figure on the table indicating how large will be the success of Samsung with their new devices, and they calculated that of the two new Galaxy S6 that will go on the market in early April will be sold throughout 2015 a total of 55 million unitswith a special ‘success’ of the standard model, which does not have the ‘Edge’ screens on both sides.

In this breakdown of units sold of the Galaxy S6, 22.2 million would correspond with units of launch, which would have increased in recent days with respect to the initial estimates (in 5 million), 16.2 for the third quarter between July and September and, finally, in the last three months of the year the figures would fall to 12.5 million.

Unmitigated success that would give reason to the Koreans when last year decided to take a series of resolutions aimed at giving a new direction to their policy of releases, but have found a way?

Samsung faced a crucial year

If you remember, last year Xiaomi raided the third place of the classification of manufacturers of mobile, with estimates of sales that could reach 100 million devices worldwide for this 2015. A clear threat to Koreans that that success of the Chinese line, began to hear voices that reminded them day and night that had a problem. And it is that, with competition, pulling prices and without a clear element differentiator on the outside (by the internal Android all share), why pay 700 euros for a product that we could get for 350?

So Samsung was forced to choose a path: lower prices of its mobile and fight face to face in the same sector to Chinese competition or differentiated. And fortunately, they chose the latter. Product of this need were born the new Galaxy S6 which, at a glance already fall in love and finishes may perceive as the best, most unique and best.

Confirm these 55 Galaxy S6 million sold by 2015, Samsung would have successful full on the decisions he took and would demonstrate that there is a ‘Premium’ market on Android, willing to pay for a well made product, with good materials and be perceived as different. Samsung has the opportunity to become the Apple of Android, and not as a simple matter of mimic what do those of Cupertino, who do not need them, but replicating his model exclusivist, few devices a year but very well finished, that have a proven performance and to seduce those, for the reason that is, willing to spend more money than usual on a smartphone.

And if those 55 million come to give you reason to Samsung, welcome that change.

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